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Understanding markets and consumers at IE Business School

Thursday - June 5, 2014

Understanding markets and consumers is critical for the success of companies and multinational corporations. 

How can an organization sell a product if they don’t understand what are the needs of the consumers?

To understand these needs; it’s necessary to do a a market research, which is the process of gathering data on goods and services to determine whether the product or service will satisfy customers’ needs.


Successful big companies such as Procter and Gamble, Johnson & Johnson or even Unilever have not created good products, good pricing strategies or attractive packaging magically. All this success meant to these multinationals to involve an initial hard work that begins with a need to detect, analyze behaviors and devise a strategy to obtain as a result a happy customer with repetitive purchases.

Consumer Behaviour IE
At IE Business School; the Master in Market Research and Consumer Behaviour prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding markets and consumers to help companies, non-profits and governments design and promote winning products and services. 

This Master programme is designed to enhance the knowledge and skills through practical, hands-on training in the methods of market research, the psychology of consumers and citizens, and the business of marketing and advertising. If you consider yourself a creative or analytical person and are interested in becoming an expert in understanding how people behave as consumers or as citizens, then this programme may be a good option for you.

If you think that the Master in Market Research and Consumer Behaviour is right for you, you can register below for an informative webinar on July 15th, 2014 (20:00h New York / 17:00h San Francisco / 18:00h Calgary) hosted by IE Business School & Study Abroad Webinars to learn more about this Masters, how to apply, how to finance your program and the next steps you need to take.  [wufoo username=”web2present” formhash=”rm5y60218nob9y” autoresize=”true” height=”478″ header=”show” ssl=”true”]

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