Understanding markets and consumers is critical for the success of companies and multinational corporations.  How can an organization sell a product if they don’t understand what are the needs of the consumers? To understand these needs; it’s necessary to do a a market research, which is the process of gathering data on goods and services to determine … Understanding markets and consumers at IE Business School

The true is suddenly many people are choosing to study business in Spain & this is not a coincidence! Why is this happening? the right answer is that Spain has plenty prestigious universities with accreditations by international associations of Business Schools. This is the main reason why many international students prefer to boost their knowledge … Top 6 Business Schools in Spain