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Consumer Behaviour

Psychology’s Role in Transforming Health, Lifestyles, and Consumer Behavior: A Master’s Journey

Monday - March 4, 2024

In a world grappling with the complexities of climate change, an energy crisis, and an aging population, the need for experts who can navigate the intricate interplay between psychology, food, health, and the environment is more critical than ever. Università Cattolica’s visionary 2-year Master’s program, “Consumer Behaviour: Psychology Applied to Food, Health, and Environment,” emerges Psychology’s Role in Transforming Health, Lifestyles, and Consumer Behavior: A Master’s Journey

Understanding markets and consumers at IE Business School

Thursday - June 5, 2014

Understanding markets and consumers is critical for the success of companies and multinational corporations.  How can an organization sell a product if they don’t understand what are the needs of the consumers? To understand these needs; it’s necessary to do a a market research, which is the process of gathering data on goods and services to determine Understanding markets and consumers at IE Business School