Challenging times call for creative ways!
Throughout the years Universities from around the world, from America to Asia, have implemented different ways of recruiting new students. Some of them have been less effective, others were a direct successful strategy of student recruitment.
In order to be successful in your student recruitment efforts your University or College must not only look at what others have done with success but also implement new creative ways to engage students and to make them fall in love with your university, with your programme and with your location.
Here we detail you a list of 6 creative ways to recruit students, that will help you reach qualified students for your university!
1. Create (viral) videos
Who doesn’t love to watch a video about a university, the campus or the student life? Visual ideas are always great to engage students. Alumni filmmakers and students often create viral videos or short films that successfully share what they think was great about their university and thereby help spread the word online.
Related: See here a Client Testimony that went viral!
2. Student blogs
Student blogs are always a useful tool to build credibility among prospective students. Create a blog and mantain it actively. Use the social media channels of the university to spread the posts of the blog. Be engaging by asking by writing interesting content and pose questions that are important to the students.
3. Salary reports
Students nowadays often look to salary reports when searching for their next study opportunity. Do statistics show that your graduates can obtain a great job and a good salary by studying a programme in your university? Always highlight your best features!
4. Overseas agents
A great way to recruit international students is sending agents overseas or hiring agents in different countries of the world. These agents advertise and go to recruitment fairs in foreign countries, something that most universities don’t have the resources to do without outside help. Note however that agents tend to work for more than one university and therefore will push whichever program they find the easiest to fill up. You typically cannot expect 100% loyalty from your agents as they tend to have many masters.
5. Facebook and Instagram Strategy
Take advantage of the popularity and success of Facebook and Instagram between the students. Your university should use Facebook and Instagram streams and tagging to encourage students to take the lead and share their own photos.
6. Online Open Days
A fresh way to recruit students this year is by doing webinars. There are companies like Webinars4you that offer universities the possibility of hosting an Online Open Day to recruit students. Students who are interested in a University or a programme in specific can register to this online event and participate in an interactive session to obtain more information about the university, programme features and admissions process. No travel required and you have the option to host it yourself OR have us produce and moderate it for you! Find out how here!